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Investing in the cannabis industry

Emerging sectors like the cannabis industry have often attracted investors hoping to be among the first to capitalize on the potential growth and high returns of what they believe are untapped markets or products that may be popular in the future.


While it’s true that some new sectors have been successful for some investors, such as those who invested early in internet-based companies, the chase for the next big investment can lead investors to speculate on trends and bet on industries and products with no proven record or history of success.


The cannabis industry in particular has grown quickly in recent years as a number of jurisdictions, including Canada and certain U.S. states, have explored new laws around the sale and use of cannabis. In Canada, this initially began with the legalization of cannabis for medicinal purposes, which prompted a number of companies to express interest in entering the market and approaching investors who were keen to get in on what they believed was the next big thing.

Cannabis regulation in Canada may continue to evolve over time as the federal government plans to legalize its recreational use. Because of this, many cannabis companies are promising investors the opportunity to capitalize on the potential for considerable future growth. A number of companies are looking to expand into the U.S. where some states have authorized sale and use of cannabis for medicinal or recreational purposes, even though it remains prohibited at the federal level.

Investing in a cannabis company comes with a number of risks that could negatively affect an investment at any time. There remains a large amount of uncertainty in this emerging sector, especially as laws and business models continue to evolve.

Businesses In The Cannabis Industry

The rapid expansion of the cannabis industry has created opportunities for a number of new companies to develop products, technologies and services beyond just the cultivation and distribution of cannabis itself. There are now a number of businesses operating under the umbrella of the cannabis industry, even if their business does not actually grow or sell cannabis products directly, making it possible to invest in a cannabis company without investing in the cultivation or distribution of cannabis itself.

Some examples of businesses operating within the cannabis industry include:

Ancillary products and services:

Businesses that offer products that complement the cannabis industry as a whole, which can include products like a cannabis breathalyzer to laboratories that test cannabis products.


Businesses that focus on the pharmaceutical applications of cannabis by developing treatments to target illnesses and diseases.

Agriculture technology:

Businesses that support the innovation and development of equipment required to cultivate cannabis, such as automated fertilizer systems, greenhouse technologies and improved lighting systems.

Consulting services:

Businesses that respond to the complexity of rules and regulations around cannabis between different jurisdictions. They may provide services to assist with licensing, zoning or advising on operational processes.

Cultivation and retail

Businesses that grow and sell cannabis, and are often the types of businesses that most people think of when discussing the cannabis industry.

Holding companies:

Businesses that typically own a considerable number of voting shares in a variety of cannabis companies, allowing them to influence the management and affairs of the companies held.

Industrial hemp:

Businesses that provide products using industrial hemp, which is different than cannabis and may have numerous applications and uses, including creating consumer products like paper and clothing

Organic farms:

Businesses that provide organically-grown cannabis to other companies or sell to consumers directly, relying on the increasing demand for organic products and services to drive the business’s growth.

Gino Aponte

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Matthew Palmer

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Things to know about investing in the legal cannabis industry

  • The legal cannabis market is expected to hit $25 billion by 2021
  • Nearly two-thirds of Americans think marijuana use should be legal
  • Stash offers users investing exposure to the legal cannabis industry.
  • You can invest in over 40 ETFs on Stash with just $5.
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